![]() In March 2016, Associated Bank announced it was acquiring the Milwaukee Center and on Decemthey announced the name change to the Associated Bank River Center.The brainchild of architect Robert Rasche, designer of the arched-front Kohl’s grocery stores, the Tourist Tower was to be Milwaukee’s answer to Seattle’s Space Needle – a kind of a great big thing just for the hell of a great big thing. The Milwaukee Center's rotunda connects the office tower with the Saint Kate hotel and the historic Pabst Theater. The Milwaukee Center's construction was spurred by the Milwaukee Repertory Theater's purchase and subsequent selling of the land surrounding the former Wisconsin Electric Powerhouse which was converted into The Rep's primary performance venue, the Quadracci Powerhouse. The building is primarily used for offices, but has parking as well. The peaked tower, red brick, and the use of green near the top pay homage to the style of the Milwaukee City Hall. ![]() Until 100 East was completed, the Milwaukee Center was the second tallest building in Milwaukee. ![]() The building, originally named the Milwaukee Center, was completed in 1988, during a small building boom in Milwaukee that also included 100 East Wisconsin. The Associated Bank River Center is a 28-story, 426-foot-tall (130 m) postmodern high-rise building in Milwaukee, Wisconsin.
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